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Overall, Ariana Grande and her collaboration with Givenchy accumulated an impressive MIV of .13M - unsurprisingly, the largest overall Share of Voice came from the Celebrity group (representing M or 69% of the total Media Impact Value™). Instagram was the main source of impact drive, with . See moreARIVENCHY was the top-performing keyword, likely because @givenchyofficial used the hashtag on all of their campaign posts featuring Ariana, as a tagline. GivenchyEden also came out on top, which is the bag style that is featured in most of the shots . See more
givenchy new face
You guys, it's official— Ariana Grande is the new face of Givenchy.
Two months after Ariana Grande was crowned the face of Givenchy, the fashion .
We have tracked the data behind the recent campaign collaboration between Ariana Grande and Givenchy, to see how much media value the pairing generated.
Not too long ago, people were side-eyeing former Givenchy creative director Riccardo Tisci for calling Kim Kardashian West his muse and dressing her. Fast forward to now, West is a regular at the MET Gala and on her way to becoming a lawyer.
Two months after Ariana Grande was crowned the face of Givenchy, the fashion house has unveiled the popstar's debut campaign photographed by Craig McDean. When Givenchy teased Instagram followers with a silhouette of its new face, it was difficult to miss the ponytail that has become almost as famous as its wearer. It was, of course, Ariana Grande, and today sees the launch of the new Givenchy campaign, shot by Craig McDean.
Ariana Grande is officially the new face of Givenchy. After days of Ariana teasing the images on her Instagram, on Monday the French fashion house finally unveiled a series of striking portraits of the singer.
ariana grande givenchy photoshoot
Givenchy just unveiled the images from its first campaign with Ariana Grande, who was recently named a face of the brand. Ariana Grande is following in the footsteps of Grace Kelly and Audrey Hepburn in her new role as the face of iconic French design house Givenchy. Givenchy just unveiled the images from its first campaign with Ariana Grande, who was recently named a face of the brand. Givenchy has just released a new campaign for womenswear collection with its new face, Ariana Grande. The young diva who also recently released her latest music video, “In My Head”, is seen in the House’s fall/winter 2019-2020 collection.
We knew immediately who the creative partner was as the ponytail so ubiquitous it might as well be copyrighted to none other than Ariana Grande.We have tracked the data behind the recent campaign collaboration between Ariana Grande and Givenchy, to see how much media value the pairing generated. Not too long ago, people were side-eyeing former Givenchy creative director Riccardo Tisci for calling Kim Kardashian West his muse and dressing her. Fast forward to now, West is a regular at the MET Gala and on her way to becoming a lawyer.
Two months after Ariana Grande was crowned the face of Givenchy, the fashion house has unveiled the popstar's debut campaign photographed by Craig McDean.
When Givenchy teased Instagram followers with a silhouette of its new face, it was difficult to miss the ponytail that has become almost as famous as its wearer. It was, of course, Ariana Grande, and today sees the launch of the new Givenchy campaign, shot by Craig McDean.
Ariana Grande is officially the new face of Givenchy. After days of Ariana teasing the images on her Instagram, on Monday the French fashion house finally unveiled a series of striking portraits of the singer. Givenchy just unveiled the images from its first campaign with Ariana Grande, who was recently named a face of the brand. Ariana Grande is following in the footsteps of Grace Kelly and Audrey Hepburn in her new role as the face of iconic French design house Givenchy. Givenchy just unveiled the images from its first campaign with Ariana Grande, who was recently named a face of the brand.
Givenchy has just released a new campaign for womenswear collection with its new face, Ariana Grande. The young diva who also recently released her latest music video, “In My Head”, is seen in the House’s fall/winter 2019-2020 collection.
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